PORTFOLIO
Perks Health & Wellbeing
START-UP LOCAL HEALTH AND WELLNESS BUSINESS
Perfect! It all looks great ☺️ Thankyou sooo much Rae! I appreciate everything you have done for my new venture.
The labels went great and it was super easy [to order]. They are perfect 👌
ABOUT THE CLIENT
Australian business based in Summerland Point on the Central Coast of NSW.
Beautiful Organic, Hexane free Castor Oil in amber glass bottles. DMSO 99.9% purity
GOALS OF THE PROJECT
Client had clear vision of logo and provided rough sketch. Scope included creating a logo and branding style for use across all touchpoints, and then labels in particular.
DESIGN PROCESS
Quick questionnaire sent to client to outline the new businesses position.
Prepare designs and submit to client.
Incorporate feedback and prepare a final set of logos and graphics for client use.
Apply the look and feel to labels to specifications.
Quick-start guide
Label applied to product
Label artwork
PORTFOLIO
Newcastle Airport
ABOUT THE CLIENT
Newcastle Airport needed digital assets to activate a campaign involving EDM ads, social tiles, POS signage and more.
GOALS OF THE PROJECT
Develop creative that married the Branding of Newcastle Airport with that of the Newcastle Knights and roll out to all touchpoints.
DESIGN PROCESS
Research and consolidate brand guides from both stakeholders.
Prepare design approach and submit to client.
Adopt feedback from stakeholders and incorporate into assets.
Deliver assets over a timeline
Campaign assets
Assets were developed to promote two parallel campaigns. A variety of sizes were required and a consistent creative was developed to bring it all together.
Branded assets included:
-
Social Media Tiles
-
EDM banners and ads
-
Ooh! Media digital advertising
-
POS digital slide
-
A4 and A1 posters
-
Imagery edits
PORTFOLIO
Keep Australia Beautiful Week 2025
ABOUT THE CLIENT
Every August, for over 50 years, Keep Australia Beautiful have been educating Australians about litter, waste and other key environmental issues through KAB Week.
GOALS OF THE PROJECT
Develop the creative direction for Keep Australia Beautiful Week 2024, bringing together branding from Landcare and the classic "Do the Right Thing" campaign. The aim was to make everything feel connected and visually strong, while still staying true to each brand’s identity and message.
DESIGN PROCESS
Research and consolidate brand guides from all three stakeholders.
Research accepted interpretation of campaign slogan "leave only your footprints".
Prepare approach and submit rationale to client.
Adopt feedback from stakeholders and incorporate into assets.
Deliver assets through Google Drive for distribution
Landing page on website
Landing page with campaign details was designed and incorporated messaging to explain the mission of KAB Week, the collaboration with Landcare Week and calls to action for participants.
Branded peripherals included:
Social Media campaign assets
Social media assets were developed and included lead-in campaign, event posts and post-event follow-up. Participants and supporters were able to download and use additional assets on their own channels.
Branded assets included:
-
Participant tiles to post on own feed
-
Landcare collaboration tiles
-
Sponsor and supporter tiles
-
Campaign activation tiles (Countdown-to-event,
Throughout-event, Post-event, etc) -
Prize pack winner tiles