If you run a small business, "get a graphic designer" probably sounds like a step for later — after the logo budget grows, after you've got more time, after things feel more "official." That's the wrong way round. A designer isn't a luxury add-on once you've made it. Done right, it's one of the fastest ways to look credible enough to start winning the customers who fund everything else. Here's what the process actually looks like, and what it can do for a business your size.

Rae is now Lake Mac Print & Design For the past several years, this business has traded under my own name. It made sense when it was just me and my laptop — but it never quite told you what I actually do, or who I do it for. So I've changed it. Rae Narraway Design is now Lake Mac Print and Design. Lake Mac Print & Design based in Caves Beach, NSW Why the change The new name says it plainly: this is a design and print studio, based in the Lake Macquarie area, working with loca

Creativity and sustainability go hand in hand. I run a playful, people-centered design studio that believes good design can also do good for the planet.